The contagious commandments : ten steps to brand bravery
Year of publication: |
2018
|
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Authors: | Kemp-Robertson, Paul ; Barth, Chris |
Publisher: |
2018: London : Portfolio Penguin |
Subject: | Markenartikel | Brand | Markenführung | Brand management |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 288 Seiten Illustrationen 24 cm |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references (pages 267-279) and index |
ISBN: | 978-0-241-32896-5 ; 978-0-241-32898-9 |
Source: | ECONIS - Online Catalogue of the ZBW |
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