The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance link rid="fn6">*
Year of publication: |
2005
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Authors: | Atuahene-Gima, Kwaku ; Slater, Stanley F. ; Olson, Eric M. |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 22.2005, 6, p. 464-482
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