The corporate brand naming process in the net economy
Tobias Kollmann and Christina Suckow
Year of publication: |
2007
|
---|---|
Authors: | Kollmann, Tobias ; Suckow, Christina |
Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 10.2007, 4, p. 349-361
|
Saved in:
Saved in favorites
Similar items by person
-
Sustaining the brand idea in electronic environments
Kollmann, Tobias, (2008)
-
The corporate brand namingprocess in the net economy
Kollmann, Tobias, (2007)
-
The corporate brand naming process in the net economy
Kollmann, Tobias, (2007)
- More ...