The creative process illustrated : (how advertising's big ideas are born)
W. Glenn Griffin ; Deborah Morrison
| Year of publication: |
2010 ; 1. ed.
|
|---|---|
| Authors: | Griffin, W. Glenn |
| Other Persons: | Morrison, Deborah (contributor) |
| Publisher: |
Cincinnati, Ohio [u.a.] : How [u.a.] |
| Subject: | Brainstorming | Marketing | Werbung | Kreativität | Advertising. | Creative ability in business. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 168 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-600-61960-1 ; 1-600-61960-6 |
| Source: |
Persistent link: https://www.econbiz.de/10008686380