The current state of big data analytics research in marketing : a systematic review using TCCM approach
Year of publication: |
2024
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Authors: | Ye, Christine |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 34.2024, 3, p. 393-415
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Subject: | bibliometric analysis | Big data analytics | marketing | systematic review | TCCM | Bibliometrie | Bibliometrics | Data Mining | Data mining | Big Data | Big data |
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