The curve : how smart companies find high-value customers
Year of publication: |
2013
|
---|---|
Authors: | Lovell, Nicholas |
Publisher: |
New York, NY : Portfolio/Penguin |
Subject: | Preiswettbewerb | Price competition | Beziehungsmarketing | Relationship marketing | Geschäftsmodell | Business model | Digitale Güter | Digital goods | Mass Customization | Mass customization |
Description of contents: | Table of Contents [gbv.de] ; Description [ftp01.penguingroup.com] |
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