The Customer Database: Cross‐selling Retail Financial Services
Year of publication: |
1992
|
---|---|
Authors: | Hughes, T.J. |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 10.1992, 7, p. 11-16
|
Publisher: |
MCB UP Ltd |
Subject: | Customers | Databases | Database marketing | Financial services |
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