The customer foresight territory
Year of publication: |
2020
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Authors: | Eller, Eric Guy ; Hofmann, Rupert ; Schwarz, Jan Oliver |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 37.2020, 3, p. 12-19
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Subject: | Beziehungsmarketing | Relationship marketing | Prognose | Forecast | Prognoseverfahren | Forecasting model | Innovation | Technischer Fortschritt | Technological change | EU-Staaten | EU countries | Konsumentenverhalten | Consumer behaviour |
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