The danger of engagement : behavioral observations of online community activity and service spending in the online gaming context
Year of publication: |
2015
|
---|---|
Authors: | Kaptein, Maurits ; Parvinen, Petri ; Pöyry, Essi |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 20.2015/2016, 1, p. 50-75
|
Subject: | Active community participation | community engagement | online communities | online gaming communities | online service spending | reveling effect | substitution effect |
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