The dark side of marketing communications : critical marketing perspectives
Tim Hill, Pierre McDonagh
| Year of publication: |
2020
|
|---|---|
| Authors: | Hill, Tim ; McDonagh, Pierre |
| Publisher: |
New York : Routledge, |
| Subject: | Marketing communication | Marketing |
Online Resource
| Extent: | 1 online resource. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-429-50415-0 ; 0-429-50415-2 ; 978-0-429-99604-7 ; 0-429-99604-7 ; 978-0-429-99605-4 ; 0-429-99605-5 ; 978-0-429-99603-0 ; 0-429-99603-9 ; 978-1-138-58712-0 ; 978-1-138-58713-7 |
| Other identifiers: | 10.4324/9780429504150 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013182573