The Dentsu way : secrets of cross switchmarketing from the world's most innovative advertising agency
Kotaro Sugiyama ; Tim Andree and the Dentsu Cross Switch team
| Year of publication: |
2011
|
|---|---|
| Authors: | Sugiyama, Kotaro |
| Other Persons: | Andree, Tim (contributor) |
| Publisher: |
New York [u.a.] : McGraw-Hill Professional London : McGraw-Hill [distributor] |
| Subject: | Dentsū. | Advertising agencies--Japan--Management. | Marketing--Management. | Advertising. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 310 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-174812-4 ; 0-07-174812-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009172223