The determinants of new service development : service characteristics, market orientation, and actualizing innovation effort
Year of publication: |
2010
|
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Authors: | Jaw, Chyi ; Lo, Jyue-yu ; Lin, Yi-hsing |
Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 8386-0. - Vol. 30.2010, 4, p. 265-277
|
Subject: | Innovation | Dienstleistungssektor | Service industry | Marketingmanagement | Marketing management |
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