The development of Chinese brands for the global market
Ping He and Ogenyi Omar
Year of publication: |
2009
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Authors: | He, Ping ; Omar, Ogenyi |
Published in: |
The journal of retail marketing management research : JRMMR. - Hatfield, ISSN 1752-6183, ZDB-ID 24206350. - Vol. 2.2009/10, 1, p. 1-14
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