The devil and customer relationship management : informational capitalism and the performativity of the sign
Year of publication: |
2010
|
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Authors: | Knox, Hannah ; O'Doherty, Damian ; Vurdubakis, Theo ; Westrup, Chris |
Published in: |
Journal of cultural economy. - Milton Keynes : Routledge, ISSN 1753-0350, ZDB-ID 2428258-3. - Vol. 3.2010, 3, p. 339-359
|
Subject: | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Vertriebs-Informationssystem | Sales information system | Soziale Beziehungen | Social relations | Virtuelle Realität | Virtual reality |
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