The differential effect of acculturation modes on immigrant consumers' complaining behavior : the case of West African immigrants to Canada
Year of publication: |
2011
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Authors: | Souiden, Nizar ; Ladhari, Riadh |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 28.2011, 5, p. 321-332
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Subject: | Migranten | Migrants | Afrikaner | Africans | Soziale Integration | Social integration | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Kanada | Canada |
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