The Differential Effects of New Privacy Protections on Publisher and Advertiser Profitability
Year of publication: |
2020
|
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Authors: | Sharma, Priyanka |
Other Persons: | Sun, Yidan (contributor) ; Wagman, Liad (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Datenschutz | Data protection | Werbung | Advertising | Rentabilität | Profitability | Werbewirkung | Advertising effects | Gewinn | Profit |
Extent: | 1 Online-Ressource (37 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 15, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3503065 [DOI] |
Classification: | M37 - Advertising ; M38 - Government Policy and Regulation ; L24 - Contracting Out; Joint Ventures |
Source: | ECONIS - Online Catalogue of the ZBW |
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