The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-Release Movie Evaluation
Year of publication: |
2012
|
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Authors: | Chakravarty, Anindita ; Liu, Yong ; Mazumdar, Tridib |
Publisher: |
[S.l.] : SSRN |
Subject: | Virales Marketing | Viral marketing | Filmwirtschaft | Film industry | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
Extent: | 1 Online-Ressource (41 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Interactive Marketing, Vol. 24, No. 3, pp. 185-197, August 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 1, 2009 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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