The differential impact of brand equity on B2B co-branding
Year of publication: |
2012
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Authors: | Kalafatis, Stavros P. ; Remizova, Natalia ; Riley, Debra ; Singh, Jaywant |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 27.2012, 8 (5.10.), p. 623-635
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