The dilemma of "integrated" advertising
Year of publication: |
1969
|
---|---|
Authors: | Barban, Arnold M. |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 42.1969, 4, p. 477-496
|
Subject: | Schwarze Menschen | Absatzpolitik | Werbungsbetrieb | Vereinigte Staaten |
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