The distribution trap : keeping your innovations from becoming commodities
Andrew R. Thomas and Timothy J. Wilkinson
| Year of publication: |
c 2010
|
|---|---|
| Authors: | Thomas, Andrew R. ; Wilkinson, Timothy J. |
| Publisher: |
Santa Barbara, Calif. [u.a.] : Praeger ABC-CLIO |
| Subject: | Unternehmen | Enterprise | Vertrieb | Physical distribution | Marketing | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | x, 174 p ill 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index The distribution trap -- The (d)evolution of distribution -- Abandoning brand integrity -- Turning your innovations into commodities -- Living the outsourcing compulsion -- The STIHL story -- Controlling your channels -- Using a direct marketing strategy -- Going global and keeping the faith -- Distribution: the key to the sustainable enterprise. |
| ISBN: | 978-0-313-36552-2 ; 0-313-36552-0 ; 978-0-313-36553-9 ; 0-313-36553-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003874843