The double-edged sword effect of awe of nature on consumers' new product choice
Year of publication: |
2024
|
---|---|
Authors: | Liu, Wumei |
Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8757, ZDB-ID 2549226-3. - Vol. 15.2024, 1, p. 21-47
|
Subject: | Awe of beautiful nature | Awe of threatening nature | Double-edged sword effect | New product choice |
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