The dynamics of brand equity : a hedonic regression approach to the laser printer market
Year of publication: |
2010
|
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Authors: | Auer, Ludwig von ; Trede, Mark |
Publisher: |
Trier : Uni Trier |
Subject: | brand equity | price premium | hedonic regression | Bayesian estimation | dynamic linear model | Regressionsanalyse | Regression analysis | Hedonischer Preisindex | Hedonic price index | Markenimage | Brand image | Bayes-Statistik | Bayesian inference | Markenführung | Brand management | Markenartikel | Brand | Theorie | Theory |
Extent: | Online-Ressource (27 S.) graph. Darst. |
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Series: | Research papers in economics. - Trier : [Verlag nicht ermittelbar], ZDB-ID 2747383-1. - Vol. 3/10 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Notes: | Systemvoraussetzungen: Acrobat Reader |
Other identifiers: | hdl:10419/88647 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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