The dynamics of customer value and brand love among shoppers in emerging market
Year of publication: |
2023
|
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Authors: | Amegbe, Hayford ; Hanu, Charles ; Zungu, Nkululeko PraiseGod |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 10.2023, 3, Art.-No. 2272382, p. 1-18
|
Subject: | and brand love | customer value | psychological ownership | satisfaction | trust | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Emotion | Vertrauen | Confidence | Markenimage | Brand image | Schwellenländer | Emerging economies |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2023.2272382 [DOI] hdl:10419/294697 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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