The current historical moment is a great opportunity for a new development model for rethinking forms and space on the one hand and, on the other hand, the factors of production - labor and materials - and social (Appold, Kasarda, 1990), which starts from the context, then it identifies the opportunities that it can allow. Specific areas include culture / cultural heritage, scientific research, the environment and the green economy while the Mezzogiorno in Italy can be great experimental laboratory (Aragona, 2012a) and Russia represent one of the largest territory for testing the new approach. An approach that triggers virtuous synergistic mechanisms to develop ecological strategies of planning, design and implementation (Leipzig Charter, 2007). So a model social, cultural, economic proposal that becomes proposal of local identity thank to the 'place-based' philosophy (Barca, 2009) also useful for the so-called BRIC emerging countries and not only (Aragona, 2012b). Starting the reversal of the basic philosophy of industrial society whose limits are increasingly emerging in terms of social harm - health, unemployment, misuse and risky territory - and economy. Complex approach based on the alliance between man and nature (Scandurra, 1995) and on 'cultured technology' that avoids unfair technocratic solutions (North, 1991). Construction of horizontal linkages (Dematteis 1985, 1986, 1990, 2005), spatial lattices, harbingers for synergy between local actors. These so strong in their cohesion and cooperation, they can open up to the global economy: it's the Think Global, Act Local that the Netherlands followed by the IV National Report of 1985 (Aragona, 1993, 2000). Proposition of social and economic multipliers to go beyond the only attitudes of savings. This slogan, now fashionable, was born with The Limits to Growth (Club of Rome - MIT, 1972) has become the slogan of globalization. Until reaching EU Smart Cities that combines communication flows with those of energy to build scenarios in Horizon 2020 Community inclusive and sustainable socially and physically (Aragona, 2012c).
