The effect of 3-D product visualisation on the strength of brand attitude
Year of publication: |
2012
|
---|---|
Authors: | Lee, Ki-Young ; Li, Hairong ; Edwards, Steven M |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 31.2012, 2, p. 377-397
|
Saved in:
Saved in favorites
Similar items by person
-
The effect of 3-D product visualisation on the strength of brand attitude
Lee, Ki-young, (2012)
-
Mobile phones and mobile advertising: an Asian perspective
Li, Hairong, (2006)
-
Three essays on government capital market interventions under asymmetric information
Lee, Kiyoung, (1991)
- More ...