The effect of atmospheric cues and involvement on pleasure and relaxation : the spa hotel context
Year of publication: |
2013
|
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Authors: | Loureiro, Sandra Maria Correia ; Almeida, Marta ; Rita, Paulo |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 35.2013, p. 35-43
|
Subject: | Spa | Atmospheric cues | Relaxation | Involvement | Word-of-mouth | Satisfaction | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Virales Marketing | Viral marketing |
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