The effect of attribute originality on consumers’ adoption intention of customization : the role of construal level
Year of publication: |
2020
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Authors: | Chen, Bo |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 55.2020, p. 1-8
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Subject: | Adoption decision | Attribute originality | Construal level | Customization | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Beziehungsmarketing | Relationship marketing |
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