The effect of common features on brand choice : attribute importance, consumers
by Alexander Chernev
| Year of publication: |
1997 ; [Mikrofiche-Ausg.]
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|---|---|
| Authors: | Chernev, Alexander |
| Subject: | Markenartikel | Zubehör | Kaufverhalten |
| Extent: | XI, 97 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Durham, NC, Duke Univ., Diss. 1997 |
| Notes: | Mikrofiche-Ausg.: Ann Arbor, MI : UMI, 1992. 2 Mikrofiches |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004377117