The Effect of E-Commerce on Grocery Store Choice and Retail Competition
Abstract E-commerce continues its expansion, and most retail groups have opened online distribution channels in the French grocery market. Using purchasing data, I develop a store choice model and a supply model to estimate the effect of the online distribution channel on consumer welfare and retail competition. E-commerce leads to a small decrease in consumer surplus. Furthermore, only online leaders obtain more market shares and profits while the majority of retailers globally get lower market shares and profits with e-commerce.
Year of publication: |
2022
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Authors: | Etcheverry, Clara |
Published in: |
Review of Network Economics. - De Gruyter, ISSN 1446-9022, ZDB-ID 2139394-1. - Vol. 21.2022, 1, p. 1-28
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Publisher: |
De Gruyter |
Subject: | counterfactual | e-commerce | grocery | online shopping | store choice |
Saved in:
Online Resource
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