The Effect of eWOM on Purchase Intention for Korean-brand Cars in Russia : The Mediating Role of Brand Image and Perceived Quality
Year of publication: |
2019
|
---|---|
Authors: | Evgeniy, Yu |
Other Persons: | Lee, Kangmun (contributor) ; Roh, Taewoo (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Markenimage | Brand image | Russland | Russia | Konsumentenverhalten | Consumer behaviour | Kraftfahrzeug | Motor vehicle |
Extent: | 1 Online-Ressource (16 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Korea Trade Vol. 23, No. 5, August 2019, 102-117 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 14, 2019 erstellt |
Classification: | F23 - Multinational Firms; International Business ; L23 - Organization of Production ; L62 - Automobiles; Other Transportation Equipment |
Source: | ECONIS - Online Catalogue of the ZBW |
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