The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Year of publication: |
2024
|
---|---|
Authors: | Pang, Wonbae ; Ko, Eunju ; Cho, Minjung |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 34.2024, 2, p. 123-142
|
Subject: | consumption value | erotic capital | Luxury brand | purchase intention | VIP customer | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenartikel | Brand |
-
The role of visual art in enhancing perceived prestige of luxury brands
Lee, Hsiao-Ching, (2015)
-
Brand competency as a market segmentation method for brand R&D in the Asian luxury market
Kang, Inwon, (2014)
-
Luxury perceptions : luxury brand vs counterfeit for young US female consumers
Doss, Farrell, (2013)
- More ...
-
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae, (2021)
-
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae, (2022)
-
Contactless marketing management of fashion brands in the digital age
Cho, Minjung, (2023)
- More ...