The effect of perceived product characteristics on private brand purchases
Year of publication: |
2008
|
---|---|
Authors: | Kwon, Kyoung‐Nan ; Lee, Mi‐Hee ; Jin Kwon, Yoo |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 25.2008, 2, p. 105-114
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Perception | Brand image | Purchasing | Consumer behaviour |
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