The effect of personal relationship and consultative task behaviors on buyer perceptions of salesperson trust, expertise, and loyalty
Stephen J. Newell, Joseph J. Belonax Jr., Michael W. McCardle, and Richard E. Plank
Year of publication: |
2011
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Authors: | Newell, Stephen J. ; Belonax, Joseph J. ; McCardle, Michael W. ; Plank, Richard E. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 19.2011, 3, p. 307-316
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