The effect of personal scandal on celebrity athletes and male shoppers' purchase intentions and attitude favourability
Year of publication: |
2014
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Authors: | Graham, Mary A. ; Jackson, Vanessa ; Lee, Min-Young |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 13.2014, 4, p. 271-290
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Subject: | Scandal | Endorsement | Reputaion | Consumer intention to buy | Attitude | Konsumentenverhalten | Consumer behaviour | Celebrity-Werbung | Celebrity endorsement | Sportler | Athletes | Werbewirkung | Advertising effects | Persönlichkeitspsychologie | Personality psychology |
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