The effect of personality traits on private brand consumer tendencies
Year of publication: |
2012
|
---|---|
Authors: | Herstein, Ram ; Tifferet, Sigal ; Luís Abrantes, José ; Lymperopoulos, Constantine ; Albayrak, Tahir ; Caber, Meltem |
Published in: |
Cross Cultural Management: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-6089, ZDB-ID 2047291-2. - Vol. 19.2012, 2, p. 196-214
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Greece | Israel | Portugal | Turkey | Consumer behaviour | Brands | Private labels | Cross culture |
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