The effect of postpurchase communication on consumer satisfaction and on consumer recommendation of the retailer
Year of publication: |
1977
|
---|---|
Authors: | Wirtz, Eldon M. ; Miller, Kenneth E. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 53.1977, 2, p. 39-46
|
Subject: | Einzelhandelsbetrieb | Wirtschaft |
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