The effect of relationship desire on consumer‐to‐business relationships
Year of publication: |
2013
|
---|---|
Authors: | Raciti, Maria M. ; Ward, Tony ; Dagger, Tracey S. |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 47.2013, 3/4, p. 615-634
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Relationship marketing | Relationship desire | Satisfaction | Relationship strength | Retention | Loyalty | Marketing | Consumers |
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