The Effect of Reverse Intergenerational Influence on purchase and Brand Equity of Durable Goods
Year of publication: |
2014-04-02
|
---|---|
Authors: | Kulkarni, Swati Ashutosh |
Publisher: |
TechMind Research, Canada |
Subject: | Intergenerational Influence | socialization theory | Reverse Intergenerational Influence | brand equity | durable goods |
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