The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement
Year of publication: |
2017
|
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Authors: | Hepola, Janne ; Karjalouto, Heikki ; Hintikka, Anni |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 3, p. 282-293
|
Subject: | Brand equity | Consumer brand engagement | Brand relationship | Formative measurement | Sensory brand experience | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
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