The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement
Year of publication: |
2017
|
---|---|
Authors: | Hepola, Janne ; Karjaluoto, Heikki ; Hintikka, Anni |
Published in: |
Journal of Product & Brand Management. - Emerald Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 26.2017, 3, p. 282-293
|
Publisher: |
Emerald Publishing Limited |
Subject: | Brand equity | Consumer brand engagement | Brand relationship | Formative measurement | Sensory brand experience |
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