The effect of shopping channel (online vs. offline) on message framing of naturalness
Year of publication: |
2024
|
---|---|
Authors: | Duong, Chien ; Sung, Billy ; Lee, Sean ; Easton, Julia |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 2, p. 987-1001
|
Subject: | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Prospect Theory | Prospect theory | Werbewirkung | Advertising effects |
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