The effect of sustainable packaging aesthetic on consumer behavior : a case study from India
Year of publication: |
2023
|
---|---|
Authors: | Kapse, Urvi ; Mahajan, Yogesh ; Hudnurkar, Manoj ; Ambekar, Suhas Suresh ; Hiremath, Rahul |
Published in: |
Australasian accounting business and finance journal : AABF. - Wollongong, NSW : Univ., ISSN 1834-2019, ZDB-ID 2551029-0. - Vol. 17.2023, 1, p. 236-246
|
Subject: | Sustainability | packaging | consumer behavior | environmental protection | green marketing | India | Indien | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Verpackung | Packaging | Öko-Produkt | Sustainable product |
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