The effect of the preorder strategy on consumers' product choice : the moderating role of product experience and payment timing
Year of publication: |
2019
|
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Authors: | Jun, Sung Youl ; Kim, Kyung Ho ; Park, Hye Kyung |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 99.2019, p. 80-86
|
Subject: | Preorder strategy | Product experience | Payment timing | Desirability | Feasibility | Consumers' product choice | Konsumentenverhalten | Consumer behaviour | Wiederholte Spiele | Repeated games |
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