The effect of usage situation on Korean consumers' brand evaluation : the moderating role of self-monitoring
Year of publication: |
2011
|
---|---|
Authors: | Sung, Yongjun |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 10.2011, 1, p. 31-40
|
Subject: | Markenartikel | Brand | Bewertung | Evaluation | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea |
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