The Effectiveness of Branded Mobile Phone Apps
Year of publication: |
2011
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Authors: | Bellman, Steven ; Potter, Robert F. ; Treleaven-Hassard, Shiree ; Robinson, Jennifer A. ; Varan, Duane |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 25.2011, 4, p. 191-201
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