The effectiveness of environmental claims for services advertising
Year of publication: |
2006
|
---|---|
Authors: | Chan, Ricky Y.K. ; Leung, T.K.P. ; Wong, Y.H. |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 20.2006, 4, p. 233-250
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Services | Advertising | Environmental studies | Brand image | Corporate image | China |
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