The effectiveness of marketing spend
Year of publication: |
2006
|
---|---|
Authors: | Preece, Christopher ; Moodley, Krisen ; Brown, Michael |
Published in: |
Commercial management of projects : defining the discipline. - Oxford [u.a.] : Blackwell Pub, ISBN 1-4051-2450-4. - 2006, p. 155-171
|
Subject: | Marketing |
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