The effectiveness of newsletters in accountants' client relations with small business managers : an Australian qualitative study
Year of publication: |
2012
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Authors: | Stone, Gerard |
Published in: |
Qualitative research in accounting & management : QRAM. - Bingley : Emerald, ISSN 1176-6093, ZDB-ID 2279833-X. - Vol. 9.2012, 1, p. 21-43
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Subject: | Wirtschaftsprüfung | Financial audit | KMU | SME | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Wirtschaftlichkeit | Economic effectiveness | Australien | Australia |
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