The effectiveness of post-release movie advertising
Year of publication: |
2011
|
---|---|
Authors: | Rennhoff, Adam D. ; Wilbur, Kenneth C. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 30.2011, 2, p. 305-328
|
Subject: | Werbung | Advertising | Zeit | Time | Werbewirkung | Advertising effects | Kino | Movie theatre | USA | United States |
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