The effectiveness of warning labels for consumers : a meta-analytic investigation into their underlying process and contingencies
Year of publication: |
2017
|
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Authors: | Purmehdi, Mostafa ; Legoux, Renaud ; Carrillat, François A. ; Senecal, Sylvain |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 36.2017, 1, p. 36-53
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Subject: | warning labels | meta-analysis | product hazard | tobacco | alcohol | Meta-Analyse | Meta-analysis | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour |
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